ChannelPulse
Strategy questions — where to play, how to win
"Should we enter this market?" is answered badly by candidates who describe the market and well by candidates who commit to a wedge. This lesson builds the market-entry answer as a sequence of commitments, sizes the opportunity as a chain you can defend, works through competitive response and build/buy/partner, and separates a real moat from a list of advantages.
What you'll be able to do
- Answer a market-entry question as a chain of commitments rather than a market description
- Size an opportunity top-down and bottom-up, and say which number you trust
- Choose a wedge, and justify it against the larger obvious segment
- Decide build / buy / partner, and name what would actually defend the position afterwards
Before this: product-sense
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"Should we enter this market?" is answered badly by candidates who describe the market and well by candidates who commit to a wedge. This lesson builds the market-entry answer as a sequence of commitments, sizes the opportunity as a chain you can defend, works through competitive response and build/buy/partner, and separates a real moat from a list of advantages. This walkthrough runs about 26 minutes, with runnable code you can edit and re-run as you read. A new account gets 7 days of Pro free, no card required.
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