ChannelPulse
Strategy questions — where to play, how to win
"Should we enter this market?" is answered badly by candidates who describe the market and well by candidates who commit to a wedge. This lesson builds the market-entry answer as a sequence of commitments, sizes the opportunity as a chain you can defend, works through competitive response and build/buy/partner, and separates a real moat from a list of advantages.
What you'll be able to do
- Answer a market-entry question as a chain of commitments rather than a market description
- Size an opportunity top-down and bottom-up, and say which number you trust
- Choose a wedge, and justify it against the larger obvious segment
- Decide build / buy / partner, and name what would actually defend the position afterwards
Before this: product-sense
The rest of this lesson is in the app
"Should we enter this market?" is answered badly by candidates who describe the market and well by candidates who commit to a wedge. This lesson builds the market-entry answer as a sequence of commitments, sizes the opportunity as a chain you can defend, works through competitive response and build/buy/partner, and separates a real moat from a list of advantages. This walkthrough runs about 26 minutes, with runnable code you can edit and re-run as you read.
Continue in ChannelPulseThe first module of every track is free to read on the web — see what's open in Product management.