ChannelPulse
The launch decision
Shipping is a decision with a shape — a rollout schedule, kill criteria written before launch, an owner for the call, and a plan for the week after. This lesson builds that shape, works through the two hard cases (a deadline that arrives before the evidence, and a regression found at 25% rollout), and covers the launch questions interviewers use to find out whether you have actually shipped anything.
What you'll be able to do
- Design a staged rollout with a stated purpose for each stage
- Write kill criteria and a rollback plan before launch, and name who makes the call
- Handle a deadline that arrives before the evidence does, without either lying or missing it
- Run the week after launch: what you monitor, what you communicate, and when you declare it done
Before this: reading-an-experiment-result
Log in to read the rest of this lesson
Shipping is a decision with a shape — a rollout schedule, kill criteria written before launch, an owner for the call, and a plan for the week after. This lesson builds that shape, works through the two hard cases (a deadline that arrives before the evidence, and a regression found at 25% rollout), and covers the launch questions interviewers use to find out whether you have actually shipped anything. This walkthrough runs about 23 minutes, with runnable code you can edit and re-run as you read. A new account gets 7 days of Pro free, no card required.
Log in to continueThe first module of every track is free to read on the web: see what's open in Product management.