ChannelPulse
Market sizing, and deciding whether to enter
Sizing questions have no data in them, which is the point — you are being watched build a number out of assumptions you can defend. This lesson covers the five-step sizing method, top-down against bottom-up, the replacement-cycle trick for durable goods, and then the entry decision that a market size exists to serve.
What you'll be able to do
- Size any market in five steps, ending with an implication rather than a number
- Choose top-down or bottom-up from the shape of the market rather than by habit
- Sense-check an estimate two ways before presenting it, and say out loud that you are doing it
- Turn a market size into an entry recommendation using reachable share and payback
Before this: case-math-without-a-calculator
The rest of this lesson is in the app
Sizing questions have no data in them, which is the point — you are being watched build a number out of assumptions you can defend. This lesson covers the five-step sizing method, top-down against bottom-up, the replacement-cycle trick for durable goods, and then the entry decision that a market size exists to serve. This walkthrough runs about 25 minutes, with runnable code you can edit and re-run as you read.
Continue in ChannelPulseThe first module of every track is free to read on the web — see what's open in Consulting cases.